The goal of the recruitment project was to recruit suitable applicants for the 2012-2014 implementation of QUALITYstarsNY. Early care and education programs were recruited and selected primarily from communities within and around Persistently Low Achieving (PLA) public schools. The New York City Early Childhood Professional Development Institute, the Early Care & Learning Council, and seven recruitment agencies across the state collaborated to recruit a minimum of 300 early care and education programs across the state.